Businesses generally use cups, key chains, pens, etc. as promotional products in their advertising campaigns. Though these products are useful, many people may not like them as they lack creativity and entertaining nature. Custom imprinted glow sticks on the other hand are becoming popular promotional products as they are cheap and attractive.

Glow sticks have wide variety of applications

Since glow sticks are waterproof, windproof, generate negligible heat, inexpensive and easily disposable, they are often used in a variety of applications. They are not only used as party favors in nighttime parties or celebrations. They are also used as:

• Decorative items in nighttime parties
• Dancing aids in raves and night clubs
• Light sources by military forces, divers and campers
• Fishing lures
• Preferred light sources during emergencies such as blackouts, earthquakes, tornados, hurricanes, etc.
• Incentives in fund raising events

Isn’t it really amazing to know that these little light-ups can have such a wide range of applications? These glow products probably might be the only items which are useful for such diverse nighttime activities.

Can be used to promote your business

Apart from the various applications of glow sticks mentioned above, they can also be used as marketing tools to promote your business. Custom imprinted glow sticks or glow products are quickly gaining popularity compared to traditional marketing channels, such as ads in newspapers, magazines, TV, radio, etc.

You can print your company’s logo, name, address and phone number on glow products and use them as promotional products for your business. By distributing these imprinted products among the target audience, you can educate them about your company’s existence and the kind of business you are in. This is one of the innovative ways of promoting your business.

Great for trade show presentations, or any other event at night

Glow products are great hand–outs to distribute at trade show presentations or any other professional events. Glowing in the dark, these products catch the attention of the people at trade shows or any other event at night. Hence, you can utilize this opportunity to promote your business by capturing the attention of attendees.

Light emitting capability leaves strong impression

Unlike the traditional marketing tools, glow products leave a long lasting impression on the potential customers due to their light emitting nature. Glowing products look very attractive, and when your company’s logo or name gets highlighted with this glow, it will certainly catch the attention of people easily.

Available in different sizes and colors

Glow products are available in different designs, colors, sizes and shapes. You can select a product suitable for your business as a promotional tool. Commonly used glow products for marketing campaigns are glow sticks, necklaces, bracelets, badges, hearts, cups, and balls.

Cost effective method

Business promotional strategies usually involve high budget, but if you choose custom imprinted glow products, you can save a lot. Generally, pricing depends on the product you choose and quantity you order. As business promoting tools are needed in bulk, it is always better to buy them from online stores, as they offer discounts on bulk purchase.

Because of the above mentioned advantages, glow products are becoming popular promotional tools. Hence, we can conclude that these light products are cost effective and efficient marketing channels for your business.